Kill the Cow

To get different results you need to work in different ways. We are directors, graphic designers, animators, producers, copywriters, new media developers and researchers. Yes, we have different backgrounds. Kill The Cow is our way of putting our unique cultures to work together. None of us is here to "do our part". We believe work is a cycle in which we are all involved.

Research

How and when does a simple human truth become an opportunity to communicate and connect with people? To sort out, to scope out, to find out the answer to this question is what really moves us.

Focus Groups

In-depth Interviews

Ethnography

Projective Techniques

Content Analysis

Desk Research

Surveys

Creativity

Communication strategy

Brand development

Script

Advertising

Design

Motion graphics

New media

Production

Photography

Edition

Audio

Graphic production

Cinema production

Web development

- Post Production -

Began her career as a Post-Production freelance, then joined Cisneros Television Group’s Production Department, and finally as Post-Producer at InJaus Design for over ten years.

- Chief -

Advertising Creative Copywriter at Young & Rubicam, Contrapunto and Wunderman. He moved to the TV industry when he joined Artear and then Turner International, were he was Creative Director of TNT, based in Atlanta. He was responsible for rebranding TNT, launching TCM in LatAm and creating content such as Project 48, Project NGO, Latin America Directors and The Academy Awards Preshow. He returned to Argentina to become VP of Creative and Production Services for Turner’s roster of networks (17), leading a team of +100. He also supervised the Pan-Regional relaunch of Space, I.Sat, MuchMusic, Infinito and TBS veryfunny. Ariel is a highly awarded film director who was involved in productions both in the US and Latin America.

- Motion Graphics -

Graphic Designer, graduated from Universidad de Buenos Aires. Web designer at Injaus Design, worked as Motion Graphics Designer, developing branding content for Turner’s networks. He also collaborated with Disney Latino and local and international production companies.

- Copywriting -

Advertising Creative Copywriter in Agulla & Baccetti and Del Campo Nazca Saatchi & Saatchi. He then joined Turner International Argentina as Creative Manager at Injaus Ads (Turner's Creative Department), creating On-Air and Off-Air campaigns for all its networks.

- New Media -

E-learning and New Media developer in Giunti Labs, Italy. He returned to Argentina to open his own shop, Obermedia Studio, servicing clients like Bapro, Mecon, AGC, Maria Cher, Jazmin Chebar and the Bob Marley Movement of Jah People Festival.

- Research & Insights -

Has a wide experience in Market Research, as an independent consultant and as part of international agencies such as Nielsen and GFK. As an Associate Research Manager in Turner International Argentina, Mariano offered research support to the Latin American market.

- Graphic Design -

Joined InJaus Design as Off-Air Graphic Designer in 2005. She then became head of the department, working for all of Turner International Argentina’s networks.